How to Grow Your Business With Cold Emails (2023)


Cold Emailing Tips and Takeaways:

  1. Be relevant in your cold email
  2. Send follow-up emails
  3. Write cold email copy that follows these best practices
  4. Test and set goals for your cold email campaign

Cold emails aren’t a numbers game.

You don’t have to send 1000s of emails just to score a disheartening open rate of 2%.

(That’s the often-touted open rate for cold emails, BTW.)

That’s all just a lie perpetuated by marketers who suck at cold emailing… and who want to make you feel like you’re as horrible at this delicate skill as they are.

Truth be told:

Cold emails can – and do – work.

How do I know?

Because I used 328 of ’em to launch my business and grow it 1400% in 4 months. My aggressive cold email campaign had a 56% open rate and a top-notch positive reply rate of 9%.

How to Grow Your Business With Cold Emails (1)

One of those cold emails brought in nearly $20k in revenue for me. Not a shabby start to my freelance business.

Thanks to cold emails, I’ve connected with New York Timesbestselling authors like Lisa Scottoline, Chris Guillebeau and Matt Kempes. Thanks to cold emails, I ended up working with Selena Soo (Ramit Sethi’s star student and successful publicity coach) for nearly a year. And my cold emails are consistently forwarded to the hiring person on a team – like in this case:

How to Grow Your Business With Cold Emails (2)

By the end of my first year in business, I ended up with more work than I could handle. I was working close to full-time with several clients. My business grew ridiculously. All thanks to cold emails.

If you don’t wanna try cold emails because you’re convinced they don’t work, cool by me.

Your cold emails don’t start working until you get THIS right

A SaaS company doesn’t care about the nuances in running an ecommerce or consulting business.

They want to know how to increase CLTV, improve onboardingand decrease churn.

So if you send them a cold email on writing product descriptions, they’re gonna hit delete.

Because they don’t sit around thinking, “How oh how can I write better product descriptions?”

If you send them anything like the following cold email, which I got at my side-hustle business, expect NO reply:

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So how do you write an effective cold email that gets this kind of response:

How to Grow Your Business With Cold Emails (4)

This is where most people jump first:

You personalize your cold email.Include their name in the subject and in the email body copy at least 2x.

Yes, including their name is important.

But that’s not the path to a 9% positive reply rate.

In a world where a business professional gets an average of 84 emails a day, you need something extra

A little somethan’ somethan’ can make you stand out in their full-beyond-capacityinbox.

Your somethan’ is being relevant to your reader.

Being relevant is the secret sauce that makes a cold email feel warm.Chadwick Martin Bailey found the second top reason for U.S. email users to unsubscribe from a business or nonprofit subscription is this: the content is no longer relevant.Being relevant grabs your reader’s attention and keeps them reading your cold email. It makes your reader think you can give them what they want… which is Step 1 in the conversion funnel.

People care about themselves. They don’t care about you.

(Not a big shocker – you’re the same way.)

When your cold email shows up in their inbox, that email is just another thing they have to deal with.

So make that email worth their time. Be specific and relevant.

When you write acold email that’s relevant to your reader, THAT’S damn persuasive. It’s like meeting someone who adores cold-brewed coffee, John Steinbeck and black labs. 😍Just like you. #berelevant

“So, wait, you’re saying my cold email shouldn’t be personalized?”

Don’t get me wrong – personalization is awesome. Personalized emails improve click through rates by 14% and conversion rates by 10%.

But you want bigger improvements than 14%, right?

After all, you need to send a LOT of emails to feel the impact of a 14% lift.

Relevance is about connecting the dots between “hey, I know your name” (personalized cold email) to “I can help you meet your biz goals” (smokin’ hot email).

Relevance shows your reader that you GET them. And by getting them, you’re a partner aligned toward success. You just might make their lives easier. And you just might make them more money.

So here’s how to be relevant without just relying on personalization.

I rewrote that cold email above so it’s morerelevant (and persuasive) to the reader.

Pause for a sec and give it a read. See if you can feel the difference:

(Video) How To Cold Email Clients - Best Cold Email Templates

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Look at that hook! “Did you know your website isn’t visible on Google’s first page of search results?”

That’s relevant to the reader.

And so is the line that follows.

And the next line.

The whole thing uses the same information that the control cold email used – but this rewrite feels relevant to the reader because it takes place in their context.

Relevance is putting personalization into context for your reader.

Here’s another example. Check out this snippet of a cold email that got the sender an in-person meeting with Noah Kagan, founder of Sumo and AppSumo:


How I lost your Sperry’s.. and apt. And why you should meet with me.


I kept bidding them up.. to $600. Then I stopped with 3 seconds left and the other person won.

I didn’t want the apartment. I was going to use it as an expensive excuse to get an App idea in front of you…and we wear the same size shoes. I have since bought a pair of Sperry’ Sperries? Size 11 – they fit!

Why you should meet with me:

1. I’m the founder and CEO of Gray. I’ve been running this business for the past nine years. I started it when I was 24. I have 70 employees in Austin and operations in China. I love my business. It’s profitable and I’m really good at it. However, I want to do more.

2. I’m Jewish – I hate playing that card, but.. what the fuck.

Now here’s an analysis of that cold email. The bold stuff is the original email. The italicized lines are Noah Kagan’s thoughts and reactions. The underlines are my enthusiastic notes on what’s so awesome about this:

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THAT’S a cold email. It’s so ridiculously relevant, it feels like Noah and the sender must actually know each other.

So we’re starting to see that, indeed, relevance is key to great cold email results.Now comes the obvious question:

How can you actually BE relevant to someone you don’t know?

Here’s how I do it.

1. Frame your message (you’re a copywriter, after all!)

“Framing” can be a confusing concept for marketers and non-marketers alike.

So to illustrate what framing is all about, let’s put one of Monet’s best-known paintings – Water Lilies – in a green frame:

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With that frame in place, what do you notice most?

Green lily leaves.

Not the water lilies.

Think of framing as putting an invisible-to-the-naked-eye frame around your words to highlight certain points.

As Stuart Diamond writes in Getting More: How to Negotiate to Achieve Your Goals in the Real World:

“Framing means packaging information or presenting it using specific words and phrases that will be persuasive to the other party. If a restaurant is late with your reservation, ask, ‘Does this restaurant stand by its word?’ Or, to any service provider, ‘Is it your goal to make customers happy?'”

To figure out your frame, you need to ask yourself one question: “What is really going on here?”

Don’t make your reader guess at your point or what connection you’re making. He won’t.

Instead, do the heavy-lifting and put your message into context for your reader. Forget all the detail, and frame the conversation to focus it.

2. Link your offer to [your best guess at] their business goals

Explain how your offer benefitsyour prospect’s business goals. Sounds like you’re gonna be mind-reading, and whoa, that’s not possible yet. Take a deep breath. It’s easier than you’re imagining.

Most often, their business goal is one of these (focus on ONE for a stronger, more succinct message):

  • Make more money
  • Get more clients
  • Reduce expenses
  • Grow their business (reach, market share)
  • Look awesome to their boss/clients

Tailor your message to the goal of the person you’re writing to. That goal depends on their job and seniority level.A CEO or founder cares about the big picture and getting more clients (aka long-term growth). A marketing manager who desires to become marketing director cares about looking awesome to her boss.

Steal a page from these bad boys: 88% of the best-in-class B2B content marketers tailor content to the needs of the audience.

In your case, the audience is your email’s reader. Tailor accordingly.

Here are the best places to be relevant in a cold email:

  • Subject line
  • Use name in salutation
  • Compliment on recent win in opening line
  • Examples tying their goal to your offer

That last item is key.


(Video) POWERFUL Cold Email Marketing Hacks 2022 - How You Can **Grow Your Business using cold emails**

My best cold emails used specific testimonials from the company’s site as possibilities to flesh out into customer success stories. That specificity showed that I a) did my homework and b) cared enough to do my homework which meant c) I’m a professional.

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To get this level of relevance, research on your reader is vital.

Time spent researching is time well spent.

3. Research to make your email super-relevant
(Plus a winning subject line formula that proves why)

A Lead Genius sales exec sent out a cold email campaign. He tested 4 different subject lines.

The winning subject line was this:

I found you through {{contact_firstname}} {{contact_lastname}}

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As you can see, that subject line formula brought in an average:

  • Open rate of 87%
  • Click rate of 15%
  • Reply rate of 26%

Why did this sales exec’s subject line work so well?

Because it contained relevant information to the reader that was based on doing the work. More often than not, the “work” is research. The work is not writing the email. That becomes a 67-second job once you’ve done the research.

When I write my cold emails, I research:

  • The person I’m emailing (aka my reader)
  • Their job position
  • How long they’ve been in that position
  • Recent news/accomplishments about that person (aka flattery)
  • Recent news about their company (aka flattery)
  • Any new projects their company is working on releasing or has just released
  • Info about them that’s directly related to my offer

Including flattery or a compliment in your cold email is helpful.

Make that compliment specific, and it’s 10x better.

Why do compliments work so well? Because you want to warm up a cold email to make your reader feel like you’re a colleague of a colleague sending an email. Instead of the truth: that you’re a total stranger emailing out of the blue.Use a compliment to bridge that gap. Research has shown that flattery, even if it’s insincere, creates persistent positive feelings in the recipient.

Okay, now let me clarify this point: “info directly related to my offer.”

What do I mean by that? And how does it create an effectivecold email?

Great questions.

Here’s my offer: I write cold emails for case study writing services.

So, for me, researching “info about them that’s directly related to my offer” means researching:

  • Which testimonials on their site would be prime ones to turn into success stories
  • How many success stories the company already had on their site
  • How detailed or in-depth those stories were
  • Stats to show what life could look like for the company after they accepted my offer
  • How my offer could help them accomplish their goal ( i.e. show social proof for a new launch, give content collateral for new product)

Your research will look different from mine because you’re pitching a service other than case studies. I think.

The information I found dictated exactly what I put into my email. That way, my cold email was super relevant to my reader’s job desires and responsibilities.

Where’d I do this research? On myriad sources. My favorites:

  • Google searches on company name
  • Google searches on my reader
  • Rapportive Gmail plug-in (to show my reader’s social feeds) <– requires a level of contact already established
  • TechCrunch news
  • LinkedIn (TIP: DON’T SIGN IN! Keep your search private)

Hand to God, my first cold emails were awful.

I used that silence – no response – as a testing opportunity.

As legendary copywriter Claude Hopkins said:

“Tests are important and help us to understand our customers. Good selling is based on good testing.”

So I tested my little heart out.

I tested:

  • Subject lines
  • From name
  • Timing of emails (day of week and time of day)
  • Timing of follow up emails
  • CTAs
  • Relevance of my offer to their business
  • Stats proving my offer would help their business

I used Streak to track opens. It’s free. And far better than driving yourself crazy wondering if your emails are getting opened…. or landing in the universe’s black hole of Missing Things.

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Streak shows you a green eye icon on your email when it’s opened. This was the easiest, cheapest way I found to test my subject lines and from names.

Keep your head on straight and use CRM software to track who to follow up with and when. Trust me, you don’t want to rely on your sticky notes system for this campaign. I used Streak right inside myGmail. It’s a little clunky, but again: it was free. You can upgrade to paid once you’ve got the kinks of cold emailing sorted out.

Thanks to testing, my open rates started to rise.

Replies peppered my inbox.

Work filled up my calendar.

Once I figured out a cold email that worked well, I templated it. You should, too.

You can save an email template with Canned Responses (a lab in Gmail – click here for install instructions). If you use MixMax you can create loads of different templates and use any one of ’em in a click.

With a template, the work of writing an email is nearly eliminated. All you’ll do is:

  1. Insert the template into a new email
  2. Swap out your [template markers] with relevant info <– the research you did
  3. Proofread
  4. Hit ‘send’

You’ve already seen the well-performing cold email that I sent out(and brought me $20,000 in revenue).

Here’s a template of that very same cold email for you to use:

Hi {Firstname},

Hope your week is going well. I read about {positive company news, like a write-up in TechCrunch or a new product launch}. Congrats!

(Video) Email Marketing With Jason Bagley: Use Cold Email And Newsletters To Grow Your Business

I was checking out {company}website and noticed you don’t have any {outcome of service you’re offering; this is the identification of the problem}.

Do you need help with this? As an experienced {expert in service you’re offering}, I {what you do for clients}.

With your {company news} and need to build trust and growth, I imagine {statement of how it could be very easy to fix the problem you’ve identified}. For example, {free tidbit of advice}.

As you may know, research has shown that {stat to answer your prospect’s “so what?” and “why should I care?” questions}.

Recently I helped {similar company} achieve {X result} with a {service you’re offering}. You can check the details out here.

Because of my background as a {job position}, I can clearly {insert your USP or relevant work experience to provide credibility} to get {company} {your reader’s business goal}.

When are you open for a 15-minute call next week to chat about how we can work together? Looking forward to hearing from you.


{Your name}

Use this template here >

Strap on your big boy pants: FOLLOW UP

Don’t be scared to follow up.

Seriously. Follow up.

Emails get buried in inboxes all the time. When I was a litigation paralegal at a busy law firm, I sent and received hundreds of emails a day. It was easy to miss one little email. And here’s a dirty secret: if no follow up email was sent, I figured that email wasn’t too important to the sender.I hit delete and went merrily on my way. One more thing off my plate.

Don’t let that deletable email be YOUR cold email in a busy person’s inbox.

The good folks at Anymail Finder sent out a sales email, but likely missed out on 90% of the people by not following up. At the same time, they gotemails from people who sent them 4-5 additional follow up emails. The Anymail Finder team responded to 90% of them. Why?

“By the third email you really start to read what they’re saying. Only emails that were completely irrelevant were ignored and even then we’d still consider responding to tell them.”

Long story short: if done right, a follow up email is appreciated.

As Sam Parr says:

“Big shots get 100’s of emails a day, so they’ll most likely ignore you. Don’t take it personally. You must follow up. When I was a noob, I thought this was nagging. It’s not. Just make sure to add an easy out. Something like ‘if you’re not interested in this, no sweat…I’m still a fan of your company.’

As long you’re tasteful, you can send 7 to 10 emails every 5 days without being annoying.

I can’t emphasize enough how important following up is. I’ve chatted with the founders of GoPro, Thrillist, Gilt, and Twitter all because I’m constantly following up. Sure, they may not always say yes, but they will remember me.”

Make sure your follow up email hits these 3 main points

1. It’s quick and to the point. Your goal is 3 sentences max.

2. Make your follow-up email’s CTA relevant to your first email’s CTA.

3. Have only 1 question in your follow up CTA.

Make that one question very easy to answer or take action on. You’re leading the reader down a specific path. Your goal is to get them on the phone for an initial consult call.

Not to buy your productized service. Not to book you for a project. Not to lock you down for a $X,000/month retainer project.

Start small, young Padawan. One crumb at a time.

Here are some follow up email templates:

Hey [name], I’m following up with you on the below email.

Do you have some time next week for a quick 15 min chat on how [your offer] can boost [your reader’s business goal]?


Hi [name],

Hope your week is off to a great start.

I’m following up with you on the below email.

Would you have 15 min next week for a quick chat on how I might save you [X hours] per project with [your offer] to get [reader’s company] more [clients, users, revenue, growth]?

Once you figure out a follow up email that’s performing well in opens and replies, template that workhorse.

These templates are also in this document >

Great email copy is your secret handshake… with the big players

Don’t be intimidated by – or talk yourself out of –emailing top industry peeps.

Gimme a superhero stance. Hands on hips. Chest out. Chin up and facing the evils threatening your world.

The people you are trying to reach are PEOPLE.Humans. Like you. They want what you want: recognition, authenticity, to improve and grow more (in money, courage, skill set). Your cold email is the first step in connecting them to what they want. It’s the handshake. It’s the small “yes.”

You need that first yes to set up a consistency loop for future yeses.

Dr. Robert Cialdini explains it this way:

(Video) How To Cold Email To Get Clients | My $10M Cold Email Template

“Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Those pressures will cause us to respond in ways that justify our earlier decision.”

So here’s your cold email’s #1 goal:to get them onto the next step of potentially becoming a client – an initial consult call.

Like great conversion copy, your cold email’s focus is on the reader. Focus on his goals, desires, success and job. Anyone is reachable by cold email if you do it right.

Case in point:

When I first launched my freelance copywriting business, I reached out to Smartsheet’s director of marketing. (Quick stats: their average MRR is $5.4M and used by 10 million people at 85,000 organizations as of 2016. No small chicken, you know.) I sent out my best cold email and followed up.

Even after I got an initial no, I checked backa few weeks later.

Magically, that initial no had turned into a yes. I ended up on a phone call with the marketing department head.

But check out the number of email exchanges before I got a yes:

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K, started cold emailing? Great – now here’s how to improve your cold emails

Let’s say you’re ready to start cold emailing. You’ve got the templates. You’ve got the courage to aim high. Now here’s how to improve those cold emails you’re sending:

1. Pay attention to the emails you’re opening (or deleting).

2. Sort those emails into two swipe files: good and bad emails.These emails give insight to what’s working (and not) for you. If it works on you, pretty likely it’ll work on someone else.

3. When you go to write a cold email…Read through your good email swipe file. Make mental (or pen on paper) notes of what’s triggering a positive response for you.Figure out how to use that in your own cold email.

4. Don’t read just cold emails.If you’re like me, you’re bombarded by emails. See them as your crash course in writing a damn good email, and read:

  • Regular newsletter emails (Ramit Sethi, Derek Halpern and Afford Anything are my favs)
  • Emails from friends
  • Emails from colleagues
  • Sales emails

5. Ask yourself: what makes a great email?Why do you reply immediately to some emails and procrastinate on others? What words do you respond to in an email? Any specific tone or voice that stirs you to action? A story that’s told?

Pay attention to the emails you’re opening and the emotions triggered by its copy.

How can you use those same techniquesin your cold emails to make them more effective?

Avoid these 3 major mistakes in a cold email

MISTAKE 1. You email an assistant or lower-rung person when you can’t find the right person

Please don’t do this. Really. Do not do this. Your email will get lost or ignored in the “I don’t know what to do with this” pile.

Your fix = email the top dog (CEO, founder, director of marketing).

If your email resonates with her, she’ll forward your email to the right person to handle it. Plus, you’ll have added social proof with that new person that the Boss wants her to reply to you.

First step is finding the boss’s email address. These can help:

  • Anymail
  • Google: find anyone’s email address at the company to determine the company’s email format (ex: or

Second step? Send that killer cold email. (Here’s the template again)

But be careful: use this technique ONLY after you’ve tested your cold email and have a winning combo of subject line, lede, relevant offer, easy CTA. You want this cold email as strong as you can make it.

MISTAKE 2. You flat-out avoid cold emails

I get it. Emailing a total stranger with an ask is sweaty-armpits, shaky-hands intimidating.

Your fix = realize most of the fear is in your head.

Yes, at first it’s hard. But when was the last time an easy action gave you what you wanted? A hot bod only comes after a heart-pounding jog. A date with the pretty girl only comes after summoning the courage to ask her out. A loyal canine companion only comes after puppy stage + picking up shredded shoes and underwear.

I’ll be honest: the first couple cold emails are the hardest. It took me days to send them. Obsessing over every line. Worrying if I’d misspelled “strategy.”

But after a week of cold emailing, it was easier. It was my daily routine and that’s not scary. If you’ve decided cold emails can grow your business, do it. Send those bad boys out into the world.

MISTAKE 3. You aren’t specific

I hate getting cold emails that start off: “Dear Sir/Madam…”

Ugh. As I’m married, technically I’m a madam, but I’d prefer if you call me miss, thank you. Makes me feel younger and less like the bossof a house of ill-repute.

Your fix = get specific about who you’re emailing.

If you know your audience, it’s not a problem.

Yes, this does mean using some Internet stalking and creeping on them. (I prefer to call it research.)

Be specific to them and their:

  • Job
  • Stressors/worries
  • Desires
  • How your solution helps them look like a rockstar: use words like “because” and “so you’ll (specific outcome)”

This specificity includes the stories you tell in your emails.

For the love of God, always tell a story in your email. A story ensures a captivated reader and sticky messaging. Are you telling me that you don’t want that? Didn’t think so.

To recap, an effective cold email must:

  • Be relevant to your reader and answer his question, “why should I care?” To answer that question, research your reader, his company, and his job.
  • After you’ve sent your cold email, send follow up emails. Great things come to thosewith great persistence.
  • Remember: we live in an amazing world where anyone is reachable by email. (Unless you’re Jason Bourne living off the grid. In that case, good luck. Can’t help ya there.)
  • Great email copy is your secret handshake into that world.
  • Finally, test and set goals for your cold email campaign. Only then will you stay motivated to keep cold emailing, and know when you’ve reached success.

With every cold email, avoid these 3 common, deal-breaking mistakes:

  1. Emailing a low-rung person
  2. Avoiding cold emailing
  3. Not being specific

The fixes to the above are 1) email the CEO or founder, 2) just do it and 3) know your reader through research.

Next up: decide whom you want to work with, and go cold email ’em.


Featured image by Roxane Clediere on Unsplash

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What is a good reply rate for cold email? ›

What Is a Good Cold Email Response Rate? Since the average response rate for cold emails is around 1%, good cold email response rates can vary greatly from around 5% for some sales emails to 20% or even over 40%. The higher, the better, of course!

How do you build rapport with a cold email? ›

Build rapport

If you keep your message short and clear, then people will understand what you are offering and what you want. Cold emails that prioritize being clever over clear are the kind that get nearly negative response rates.”

How do I get more sales email responses? ›

In conclusion, you can get replies to your sales email templates by following these key tips:
  1. Respect their time.
  2. Have some personality.
  3. Let them know about special deals.
  4. Keep your intros short & sweet.
  5. Don't bother with design.
  6. Use humor to your advantage.
  7. Get as personal as possible (beyond just "Hey FirstName")
7 Dec 2017

How do you increase email reply rate? ›

5 tips and examples for improving email response rates
  1. Use personalization to draw your subscribers in. ...
  2. Hype your newest or most-loved products. ...
  3. Segment your email campaigns for the best results. ...
  4. Create subject lines that spark interest. ...
  5. Optimize your campaigns for mobile devices.
16 Jan 2020

How many cold emails should you send per day? ›

The rule is no more than 200 cold emails per day should be sent if you want to avoid getting your email account shut down. Even less, if it's a newer account that doesn't get much inbound email. Remember, you have to account for follow-ups.

How many cold emails does a client need? ›

What Do the Experts Say? "If you're cold-emailing, an average of three sales emails sent over the course of a couple of weeks is usually enough to get a good idea whether a prospect is ever going to be interested in what you're offering. “Any more than that and you'll probably just be wasting your time.

How many emails does it take to get a response? ›

The same study found that sending 1 to 3 emails in sequence got a reply rate of 9 percent, while sending 4 to 7 got an average reply rate of 27 percent. It's a major indication that persistence and consistency can be very rewarding in sales emails.

What is cold email example? ›

Cold email is any email sent to a potential client that doesn't have an existing connection to you. Here's a simple way to think about it: If you send someone you've never met an email you found through a publicly available email address, it's cold email.

Why is cold email important? ›

Cold emails help build brand awareness because of the nature of the email. They are generally targeted to prospects who have never interacted with your brand before. But might find value using your product/services. Using cold email, you can introduce your product to them and improve brand awareness.

How long should cold emails be? ›

How long should a cold email be? It should be short, 2-5 sentences of no more than 200 words in total. Data suggests that 50-125 words is the optimal number. That's all you need to spark someone's interest and start a conversation.

What is a cold email campaign? ›

Cold email marketing is used to reach out to potential customers who don't know you yet. As with cold calling, the intention of cold emailing isn't to email your entire target audience about your products or services (if it was, it would be called spam).

How do you send attention to an email? ›

Adding ATTN to an Email. Begin the subject line with ATTN. In some cases, such as a job application, you may only have a generic email for a company, but want to gain the attention of a particular person or department. The best way to do this is to write in the subject line as "ATTN: John Smith."

How do you respond to a sales lead? ›

Respond in a timely fashion

Arrange for a thank you or welcome email or phone call to be made within 12-24 hours after a lead comes in. Offer to answer any questions they may have to demonstrate the care and attention you provide to each customer.

What is a good response rate for sales? ›

Response rate: Minimum 30%

You don't just want prospects to open your sales emails. You want them to read and respond to them. Again, if less than 30% of people who opened your email are responding, this is an area that needs improvement. Ideally, your response rate should be closer to 50%.

What is a good marketing response rate? ›

On average, some people may say a good response rate to aim for is 10%. This number could be higher or lower by 5-10%, depending on how experienced you are and how much work you've put into your campaign.

What is a good email open rate? ›

What is a good open rate for email? A good email open rate should be between 17-28%, depending on the industry you're in. While knowing these numbers is a great starting point, it's worth it to look into your specific industry averages and compare your metrics with those in your specific industry.

Who should I send cold emails to? ›

A cold email is a sales email sent to a potential buyer who the seller has no prior relationship with. Sales reps gather email addresses through online research, and target businesses and prospects that fit their ideal customer profile.

Is it OK to send cold emails? ›

Cold emailing is great when it is sent at the right time. Two things play a crucial role to impact the efficiency of your promotional email campaign: sending times and email subject line. Adding personalization to these two critical parts of your email outreach can help you take your email potential from zero to hero.

Do cold emails work? ›

Does Cold Email Marketing Actually Work? The short answer is yes. Cold email marketing, when done effectively, can be a great way for businesses to reach prospects. Users spend a great deal of time sifting through their inbox.

What is the average success rate of cold calling? ›

What is the success rate of cold calling? The average cold calling success rate is between 1 to 3%. This success rate is quite low when compared to other sales techniques. However, it still works and should be integrated with the entire marketing plan.

How do I get email leads? ›

How do you get email leads the right way?
  1. Identify your target audience. The first step in getting leads for your email marketing campaign is to identify your target audience. ...
  2. Create an irresistible offer. ...
  3. Leverage social media. ...
  4. Keep subscribers engaged with valuable content. ...
  5. Use personalization to reel them in.

How many emails is too much? ›

If your list is less than 2,000, sending out 4 to 8 emails a month would be the maximum recommended. If you are an eCommerce company with 10,000 or more subscribers sending out daily emails might be a good strategy. Remember that you can expect attrition of your list every time you send out an email.

What is better cold calling or emailing? ›

Cold emails and cold calls are both effective in their own right when prospecting. The difference between the two is a matter of volume and convenience versus directness. Cold emails are generally easier and less time consuming than cold calls, but cold calls are more effective at gathering direct responses.

What is considered a fast reply? ›

1 Reply within 5 minutes when you're texting your crush. 2 Respond to a girl after 10-15 minutes to play it cool. 3 Answer within 1-3 hours to be polite.

How many emails should I send per day? ›

The popular email providers like Google Workspace / Gmail, Microsoft 365 / Office 365 / Outlook, and Zoho usually limit users to 300 – 500 emails per day. But, if you want to avoid having your account shut down for sending too many emails, you should stick closer to up to 200 emails per day.

How do cold emails sell products? ›

Cold Emailing Tips and Takeaways

Be relevant and precise in the cold outreach email. Send follow-up emails when you do not get a response from the prospective customer for your previous email. Write personalized sales email copy that follows the cold email strategy.

How do you write a cold email script? ›

The dos and don'ts of cold emailing

Be succinct and direct: Introduce yourself clearly upfront. To evaluate whether it's the right length, read your email out loud. If it's longer than a minute, it's too long. Try writing like you'd talk if you saw them in person – introduce yourself, be nice, connect.

Does cold emailing work B2B? ›

Your response rate depends on what type of email you sent. Response rate also depends on your email body, target audience, and your experience. Studies say a good B2B cold email bounce rate is 10%. If you work with a large audience, your response rate will be higher than 20%.

How do you write an email asking for a partnership? ›

How to write a partnership email
  1. Identify which customers you want to connect with. ...
  2. Find the appropriate partners. ...
  3. Understand the other company's interests. ...
  4. Use a persuasive subject line. ...
  5. Personalize your email. ...
  6. Write an introduction. ...
  7. Explain the benefits of partnership. ...
  8. Include a call to action.

What is a strategic email? ›

An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion.

How long should a B2B cold email be? ›

Keep it short, not more than 100 words. According to Boomerang's study of 40 million emails, cold emails between 50 and 100 words get higher reply rates. Brevity is key to sales emails.

What makes a professional email address? ›

A professional email address is the email address used for business communications, that is based on your custom domain. In other words, a professional email address is one that has your business name in it, in the form of a domain name.

How do I get email responses? ›

Surprisingly Simple Ways To Get People To Respond To Your Email
  1. Use peer pressure in your favor.
  2. Use their name as often as possible.
  3. Use humor and compliments.
  4. Talk about them (not you)
  5. Say that it is important or urgent on the subject line.
  6. Final thought: never forget the basics.
12 Sept 2022

How do you become a cold Texter? ›

How to Cold Text Your Sales Prospects
  1. Follow the KISS Model: “Keep it simple, stupid.”
  2. Keep Texts Clean and Concise: The whole benefit of texting is that it's a quicker, more efficient way to reach prospects.

How do you send attention to an email? ›

Adding ATTN to an Email. Begin the subject line with ATTN. In some cases, such as a job application, you may only have a generic email for a company, but want to gain the attention of a particular person or department. The best way to do this is to write in the subject line as "ATTN: John Smith."

How do you respond to an interested customer? ›

Below are examples of how you can respond to those “thank you for your inquiry” to your customers.
  1. Thank you for your inquiry about our product. ...
  2. Thanks for your inquiry. ...
  3. We really appreciate your inquiry about our products. ...
  4. Happy to hear from you! ...
  5. It is a pleasure to respond to your inquiry about our products.

How do you get people to read emails? ›

8 Proven Strategies to Get People to Open and Read Your Emails
  1. Craft attention-grabbing subject lines. The subject line is the most important part of your email. ...
  2. Tell a story. ...
  3. Be consistent. ...
  4. Thank your audience regularly. ...
  5. Don't try to sound smart. ...
  6. Share social proof. ...
  7. Engage your audience. ...
  8. Be an innovator.
8 Dec 2021

How do you make people respond to you? ›

To increase your chances of getting of a reply, here are nine tricks you can try:
  1. Ask For A Response In Your Subject Line. ...
  2. Change The Subject Line When The Topic Changes. ...
  3. Don't Skip The Greeting. ...
  4. Start Your Message With A Clear Request. ...
  5. Stay In The Sweet Spot When It Comes To Length. ...
  6. Use Third-Grade Language. ...
  7. Use Emotion.
30 Mar 2016

How do you get a company to respond to you? ›

If you really want the job, get recruiters to respond to your email with these five tips!
  1. Personalize It. The traditional “To whom it may concern” salutation won't get a recruiter's attention, so always try to personalize your email to a recruiter. ...
  2. Keep It Short. ...
  3. Keep It Professional. ...
  4. Time It Right. ...
  5. Make It Memorable.

Can I text my customers? ›

The Telephone Consumer Protection Act (TCPA) is a United States federal law that requires businesses to get expressed written consent from consumers using mobile devices before sending them marketing text messages.

Is Cold texting illegal? ›

Unlike cold calling and cold email, cold texting is illegal. The Telephone Consumer Protection Agency (TCPA) and Federal Communications Commission (FCC) have regulations that require businesses to get an opt-in from customers to text them. Failure to do so can result in substantial charges.

What do you text to get a response? ›

To make someone text you back, ask a question you want an answer to rather than being vague, since that will prompt the other person to reply. If you don't have a specific question in mind, ask the person about something their passionate about, like their favorite type of music or school subject.

What do you put in the subject line of an email when introducing yourself? ›

Email Introductory Subject Lines Examples
  1. Introduction From [Your Name]
  2. Inquiring About Opportunities.
  3. I Found You Through [Alumni Network, LinkedIn, Professional Association, etc.)
  4. [Name] Recommended I Contact You.
  5. [Name] Suggested I Reach Out.
  6. Referral From [Name]
  7. Referred By [Name]
9 Nov 2021

What do you put in the subject line for attention? ›

12 tips to create good email subject lines
  1. Shorten your subject lines. ...
  2. Avoid spam words in your email subject lines. ...
  3. Ask open-ended questions in the subject line. ...
  4. Include a deadline in the subject line. ...
  5. Try a teaser subject line to get people to open your email. ...
  6. Give a clear command in your subject.
18 Oct 2022

What does re in email stand for? ›

RE: or “Re:” followed by the subject line of a previous message indicates a reply to that message.

How do you respond to no response? ›

If you get the “no response” response: Accept that you can't control what other people do. You don't know their motivations or reasoning. So, don't automatically assume a “no response” equals no unless you really know the person and his/her modus operandi. Do follow up once, but probably no more than that.

What's the best response to a customer who asks to speak to your manager? ›

When a customer asks to talk to a supervisor, don't refuse. A refusal is viewed as adversarial and this will just make the customer more forceful in their attempt to escalate. The second thing you need to avoid is immediately transferring. If you say, "Hold while I transfer you," you could sound dismissive.


1. How To Take Your Business To The Next Level Using COLD Emails
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2. Grow Your Business With Cold Emails, by Jeremy Chatelaine
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3. Launch Your Business with ONE Cold Email
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4. Cold Email Marketing | Write Cold Emails in Seconds with JASPER AI
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5. 3 Proven Cold Email Examples to Land Clients FAST
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6. How To Write Cold Emails And Get New Clients Even If Nobody Knows Who You Are
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